Hello, friends, and welcome back to the Column! Today, we’re discussing genre and the Milkshake Hypothesis.
Now, a milkshake—strawberry, chocolate, vanilla, cookies n’ cream—is always a win, for me at least. But the best milkshake is obtained when you break the bounds of sweet perfection. Ever heard of the Pink Cadillac? My dad invented it at a Fuddruckers in New Mexico, but now its a staple of the Route 66 Diner. It's a milkshake, half strawberry, half ground up Oreo. Crunchy, creamy, sweet, and tart. It’s one of the best milkshakes ever invented, and that’s not because it’s the best of a single flavor. It’s because it is the best of many.
The world’s most provocative literary worlds have the same attributes as the Pink Cadillac. Variety.
There are few art forms that give you the freedom and medium to build entire worlds your way, and while some people are strict genre folks, most of us have varying interests. For example, one hundred people may agree that they all love fantasy, but if you ask each person to explain further, you’re gonna start getting different answers.
“I like the fantasy with romance,” he’ll say red faced.
“Fantasy Horror,” she’ll say with a wicked gleam in her eye.
Then, some nerd will say, “Historical fantasy,” because they like seeing cameos and hints toward obscure historical figures. (That nerd is me.)
So, when humans are so varied and interested in so many things, why do writer’s confine themselves to one genre? Why do we pick vanilla, chocolate, or strawberry? Why are we afraid to write what we want to read?
Well, in the professional world, there’s a good reason why genre blending isn’t widely encouraged. Publishing firms are genre specific, more often than not to streamline advertising. A good case study of this is Laurell K. Hamilton. She’s been writing the same series for nearly thirty years now, and her commentary on the evolution of the publishing world is enlightening. “You say that I combined romance, fantasy, and horror, but Anita Blake is a hard-boiled mystery series, too,” she said in an interview, speaking to her own twenty-seven book long series, which began in 1994 and continues to this day. She later explains that her first book was rejected over 200 times before finally being accepted, mostly because publishing firms didn’t know where to put it. The horror firms didn’t want it because it wasn't horror enough, mystery didn’t want it because it was too fantasy, and the list went on and on. Then, when the series was picked up, it was notoriously hard to find in bookstores. It was in a different genre section at every shop. Rough, right?
Well, no. People found Laurell’s books, people who had gone in looking for a mystery and came out with that and much more. More importantly though, Laurell got to write what she loved for twenty-seven years. She’s built a world she clearly adores, and that her cult following adores along with her.
Writing is the creation of something you love. If you love true crime and science fiction, then write both. Don’t restrict yourself because you’ve been told you have to pick.
In fact, not picking a single genre and embracing an amalgamation of your interests can be the best thing you’ve ever done. Now, I’m not saying go buck wild and confuse your audience, but like the Pink Cadillac, most things are better when you have them exactly how you want them.
Even if it’s obscure and super specific and you think no one will like it, at least one person will. You.
In the end, I’d rather spend 30 years writing what I love and having a small audience than write a smothering series for 5 years that has a massive audience.
So, my dear friends, make your Pink Cadillac. Your audience will follow.
Do you have any specific questions about genre that weren’t answered in this section? Leave a comment down below and the author of this post will answer it when our next entry is posted. Note: Questions posted after 3/12 may not be answered.